I recently had the pleasure of working with VIVA-LUXE, an on-line Asian Designer-Wear clothing brand, for a sponsored article in Brown Girl Magazine. I spoke with the Co-Founder oF VIVA-LUXE Mr. Jay Chawla, about their vision, their offerings and what makes them stand out from the crowd. Please read the full Brown Girl Magazine article below for what he had to say:
South-Asian fashion holds a very special place in my heart and in my wardrobe. I am a desi fashion blogger who loves wearing Indian clothes so much that I devote an entire section of this blog to look booking ethnic fashion on a regular basis. As a woman of Indian origin, a fashion lover and an online shopping enthusiast, I am constantly on the hunt for online sources of curated South-Asian fashion.
So, as a woman who enjoys the latest trends and designs in South-Asian clothes, what am I looking for when I go online to purchase? I want to browse the latest designs by a variety of talented designers, I want to see quality fabrics and trimmings, I want to be able to have them delivered to my home hassle-free and I want to be able to buy them without breaking the bank. In addition, I want them made-to-measure so that fit is not an issue and last but not least, in the event that there is a problem, I want to be able to talk to someone about it. In a nutshell, I want variety, quality, accessibility, affordability topped off with excellent customer service.
Now, I admit that this is a big ask but I think it’s exactly what the South Asian online fashion market is crying out for. VIVA-LUXE is an e-commerce platform for outstanding South-Asian fashion that ticks all the boxes!
Below are some photographs that were taken with me wearing outfits from various designers carried by VIVA-LUXE. I hope you enjoy the lookbook and thank you so much for visiting Isha’s Verdict.
These pictures were taken by my photographer – Camera & I – website www.cameraandi.com and instagram @camera.and.i