I often get asked a variation of the following question, “Where is the best place to buy Indian clothes such as sarees, suits, lehengas etc.?” Of course, the correct answer to this question is that there is a variety of establishments and designers in London/England to purchase a great Asian outfit, depending on your needs and tastes.
This line of enquiry prompted me to think that perhaps a ‘spotlight series’ on various retailers/vendors/brands who specialise in Asian clothes and jewellery would prove to be a useful feature for my readers. My aim to feature a variety of Asian clothes/jewellery retailers and present a snapshot summary of their vision, the products they sell, as well as their customer service policies. This type of feature would provide readers with exposure to multiple vendors that they may not have encountered in the past.
The first company I am featuring in this series is KumKum:
I have looked booked three Kumkum outfits in this post and styled them in the way that I would enjoy wearing these lovely clothes:
Black ‘ready stitched’ embroidered saree: This is the quintessential ‘works anytime for anything’ black saree. The black embroidery is exquisite and the drape lovely. It’s zippered on the side, so the total time to put it on was under 3 minutes – this feat alone is exceptional and added to my appreciation of this saree. The saree needed nothing more than some big earrings, a statement ring and some red lipstick. Given that it is winter and wearing a saree always poses the ‘how to stay warm’ question – I have paired it with my black leather jacket. I love the idea of a black leather jacket with a striking black saree, and I think the single colour silhouette works exceptionally well here. My husband said I look like the Punjabi version of the Scottish Widows advert.
Pink lace ‘ready stitched’ saree: Wearing this delicate lace saree with small stone embellishments, I had visions of wafting along a gorgeous lawn attending a chic spring garden party – till the freezing weather brought me back to earth! I have styled the saree with classic pearls that I think work perfectly with the onion pink lace. I love this embellished blouse, that is both stylish and neutral enough to compliment many an Indian outfit. My favourite part of the styling is my vintage embroidered pearl handbag that used to belong to my grandmother.
Sky blue net lehenga: This gorgeous lehenga falls firmly in the camp of what I like to call ‘happy clothes’ – clothes that put a smile on your face once you have them on. I have paired it with the same embellished blouse from above (to demonstrate the flexibility of this blouse) and some lovely stone earrings. I wore this lehenga with flat juttis, and I appreciated just how comfortable this ensemble was to move around in.
Below are details of Kumkum in their own words:
What is your collective vision behind Kumkum? Our vision at KumKum is to be a Design House in London for Indian bridal and occasionwear, known for its design aesthetics. The finish and quality of our garments are exemplary and it does not cost the earth! The customer must be happy and that’s when we rest.
In your opinion, what are your USP/differentiating factors that make Kumkum stand out from the crowd? KumKum brings a collection of affordable fashion that is on-trend with elegant design sensibilities. Superior quality reflects in each element of our designs – be the fabric, structure, embroidery or the finishing. We provide a bespoke service for all garments. We have our own design team in New Delhi to overlook all elements of production. We provide attention to detail and dedicated customer service.
What are the clothing items Kumkum specializes in? A wide range of trendy Indian occasion wear and bridal couture. We have Lehengas, Sharara, Anarkali, Tailored draped Saris, Hand woven sarees and Palazzo suits. Men’s wear includes kurta pyjama and bundi sets in silk. We also have a curated collection of fine costume jewellery to complete the ensemble. Our clients are women and men who love to dress well and enjoy wearing good quality silhouettes.
Can you please explain your customer service policy for my readers – including ordering, delivery and returns? At present, we operate out of Wimbledon and Teddington by appointment. We also host home events regularly at both locations. Every meeting with a new customer entails a walk through of designs as per their need and occasion. We encourage customers to try out clothes so that they also get a feel of colour and styles. For Bridal wear and other big occasions, we also work out mood boards which capture the look in the context of the setting of the wedding.
One can buy off the rack or order bespoke with additional customised changes. We book orders with 50 % advance on confirmation and settle the balance on delivery
As of present no returns are allowed once purchased, as all clothes are tried and seen prior to purchase (we are not yet online).
On bespoke orders, the garment is made to order and fitted to size.
Clothes purchased off the rack need to be altered by the customers.
+44 7983 863852
A while ago, Kumkum got in touch to ask if I could provide some in-person personal styling tips at one of their open houses. I found them to be very personable and I was highly impressed with the time they took with their customers to ensure that they understood the needs of the buyer and provided a product that would be exemplary. For the record, I also found their ready stitched sarees were cut and pleated beautifully – the drape was spot on! If you enjoy clothes that are constructed with attention to detail and a quality finish – these are your ladies.
I hope that you have enjoyed getting to know more about Kumkum in my Spotlight Series. Thank you for reading Isha’s Verdict and I look forward to featuring other brands in the months to come.