I recently had the pleasure of working with VIVA-LUXE, an on-line Asian Designer-Wear clothing brand, for a sponsored article in Brown Girl Magazine. I spoke with the Co-Founder oF VIVA-LUXE Mr. Jay Chawla, about their vision, their offerings and what makes them stand out from the crowd. Please read the full Brown Girl Magazine article below for what he had to say:
Shopping South Asian Wear Just Got a Whole Lot Easier With UK’s Fashion Brand Viva-Luxe
South-Asian fashion holds a very special place in my heart and in my wardrobe. I am a desi fashion blogger who loves wearing Indian clothes so much that I devote an entire section of this blog to look booking ethnic fashion on a regular basis. As a woman of Indian origin, a fashion lover and an online shopping enthusiast, I am constantly on the hunt for online sources of curated South-Asian fashion.
So, as a woman who enjoys the latest trends and designs in South-Asian clothes, what am I looking for when I go online to purchase? I want to browse the latest designs by a variety of talented designers, I want to see quality fabrics and trimmings, I want to be able to have them delivered to my home hassle-free and I want to be able to buy them without breaking the bank. In addition, I want them made-to-measure so that fit is not an issue and last but not least, in the event that there is a problem, I want to be able to talk to someone about it. In a nutshell, I want variety, quality, accessibility, affordability topped off with excellent customer service.
Now, I admit that this is a big ask but I think it’s exactly what the South Asian online fashion market is crying out for. VIVA-LUXE is an e-commerce platform for outstanding South-Asian fashion that ticks all the boxes!
Below are some photographs that were taken with me wearing outfits from various designers carried by VIVA-LUXE. I hope you enjoy the lookbook and thank you so much for visiting Isha’s Verdict.
These pictures were taken by my photographer – Camera & I – website www.cameraandi.com and instagram @camera.and.i
Hello everyone! Last week, I featured a beautiful saree and blouse combination, with stunning jewellery, from Soignné elegant range of clothes and accessories. This week, I am proud to lookbook yet another gorgeous combination from Niru Keshwala’s offerings.
There are saree blouses and then there are saree blouses that stop you dead in your tracks! I absolutely adore this saree blouse with slim cut outs at the shoulders and contrasting sleeves. It is stunning in design, vivid in colour and the organic handwoven Dhaka cotton fabric is what my ethnic fabric dreams are made of. The versatility of this blouse is plain to see – it would go beautifully with so many different coloured sarees and would also work fabulously as a crop top in a boho inspired look.
I am wearing this saree with Soignné classic chandbali earrings and their beautifully intricate oversized kada. This magnificent creation puts the statement in statement cuff and is made of oversized pearls, cubiczircon and kundan work that come together to make a stunning piece of jewellery in an antique gold finish.
All clothes and jewellery are from Soignné – you can shop the range at:
Have a fabulous rest of the week and thank you so much for visiting my blog. A big thank you to Soignné for collaborating on this post.
Happy Friday everyone! It’s going to be a short one today – I find myself in that usual predicament of having too much to achieve and not enough hours in the day to actually achieve it.
The intense heat that we have enjoyed over the last few days in London has required ‘proper’ summer clothes. This heat wave reminded me of that lovely Indian garment that comes into its own in the summer – the cotton sari. I have always loved the look of summer saris and the whimsical print on this one makes this sari both unique and delightful.
I bought this sari on my last trip to India when I was out shopping with a childhood friend. She took me to a shop called ‘Nicobar’ in New Delhi and we were both drawn to this sari like ‘a moth to a flame’! It was a lovely shop filled with beautiful things and I would highly recommend a visit next time you happen to be in India or on-line. I have worn it with a blouse from a different sari that has a strip of Zardosi work on the back that adds to the overall charm of the look.
I hope you enjoy this lookbook and have a great weekend! Thank you so much for visiting my blog.
Clothes and Accessories:
Sari – Nicobar (www.nicobar.com)
I first had the pleasure of being introduced to Kyles Collection and meeting Rav Dadi at the Asian Bridal Show last year. As I meandered around their booth and admired the jewellery on display, I got the opportunity to speak with Rav. When I explained that I was a general ‘jewellery enthusiast’, he was happy to tell me about their offerings as well as invite me to visit their workshop to see the jewellery being made.
Recently, I took up Rav’s kind offer to visit their showroom and workshop in Forest Gate, London. Visiting the workshop was a unique experience and gave me a real glimpse into the intricacies of making jewellery from scratch. Kyles Collection offers a large variety of fusion jewellery including their signature bridal collections as well as ranges suitable for brides on a budget. They also sell ranges that are perfect for parties and other events.
I am impressed by Kyles ability to cater to the individual needs of their customers and offer a truly bespoke service. They are a great example of what true customization of a product entails. Kyles offer Swarovski crystal combinations in over 80 colours and they are happy to craft their jewellery pieces with the crystal colours that compliment your outfit perfectly. Add to this the 7 plating finishes they offer (all nickel free for sensitive skin) and frankly I am not sure that it gets better than this! This is especially true for Asian brides who may have multiple bridal outfits, with multiple jewellery pieces, to contend with. Kyles encourages brides and their families to make an appointment and bring their bridal outfits into their bridal lounge at their showroom. In this way, they can provide an individualized service to help brides determine the exact jewellery pieces that will work for them, within the confines of their personal taste and budget.
A key factor that is instrumental in Kyles being able to offer this level of customization, is the fact that all their products are made in their London workshop. This has a tremendous impact on them being able to deliver your customized jewellery on time, exactly when and where you need it. Rav told me some hair-raising stories of helping frazzled brides with their jewellery when their original providers had let them down days before the wedding!
What I admire about Kyles is that the passion for their craft is clearly visible in your interaction with them. If you can dream it and articulate your vision; they will try their best to turn your vision into reality. They enjoy what they do, cherish their customers and have a genuine desire to help – that is exactly what I am looking for as a customer!
In this post, I have ‘lookbooked’ two of my favourite Indian outfits with pieces of jewellery from Kyles collection. I adore this pale green and blue suit as it brings together the unusual combination of Lucknow chickankari work with a bandhini dupatta. The pale green beads of the Kyles passa, earrings and hand piece match my outfit perfectly. I can imagine wearing this outfit to one of those ‘minor’ morning wedding functions that are invariably a part of so many Asian weddings. I bought this sari in Delhi on a trip and I absolutely love the bright pink and clean cut crystal work on the sari. One of my special tailors in Mumbai made this lace blouse and I have to admit that it might be one of the best fitting blouses I have ever owned. Unfortunately, he told me that he was going home to his village for a few weeks and then completely disappeared – hope it wasn’t me! Kyles statement crystal chandelier earrings and bracelet are exactly what this sari needs to make a bold style statement.
A big thank to you for visiting my blog and a big thank you to Kyles Collection for collaborating on this post with me!
Telephone Number:+44 (0) 208 586 0204
Rav Dadi and I at the Kyles Collection showroom in London.
Kyles collection jewellery being manufactured at their London workshop